Deborah Hargroves
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Creating Effective Public Service Announcements

A Public Service Announcement is designed to bring public awareness to particular issues. 
They are short, concise videos that make a point quickly and clearly.

Tips for Creating Effective PSAs: 
•30 seconds or 60 seconds
•Grab the viewer’s attention early and hold it
•Make your point clearly and concisely
•Offer and propose specific actions your audience can take
•Give your contact information
•Use accurate facts
•Propose behavioral change



Rock Your World, Creative Visions Foundation
http://rock-your-world.org/curriculum/take-actions/creating-public-service-announcements

Samples: 
​Perfect
Believe in Your Dreams 
Drink Milk 
Red Ribbon Week PSA 
No Big Deal 
How Clean Are Your Hands? 
Anti-Smoking 
Friend Suicide 
Speak Up (Weapons in Schools) 
Anti-Violence 
Pass the Pencil 
Cyberbullying 
Invest in Your Future 
HIV (mature audiences) 
Literacy
Classics
Brain on Drugs
Helmet Crash Test Dummies

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