Creating Effective Public Service Announcements
A Public Service Announcement is designed to bring public awareness to particular issues.
They are short, concise videos that make a point quickly and clearly.
They can be produced as live-action video, sequential stills, and/or animation. Examples of programs and apps that can be used to produce PSAs include, Google Slides, Creative Cloud Express (formerly Adobe Spark Video & Premiere Rush) Windows Video Editor, IMovie & IMovie Trailers, Powtoons, Microsoft Sway, DaVinci Resolve, and Adobe Premiere.
Tips for Creating Effective PSAs:
30 seconds or 60 seconds
Grab the viewer’s attention early and hold it
Make your point clearly and concisely
Offer and propose specific actions your audience can take
Give your contact information
Use accurate facts
Propose behavioral change
How to get started:
Students should first brainstorm the following questions.
1. Target Audience: Who do I want to reach with my message?
2. Message: What is my message? What do I want the viewer to do? How can the viewer help solve the problem?
3. Action Step: What is the call to action? What do I want the viewer to do? How can the viewer help solve the problem?
4. Significance of issue to the Public: Why is this issue important to the public?
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HIV (mature audiences)