Creating Effective Public Service Announcements
A Public Service Announcement is designed to bring public awareness to particular issues.
They are short, concise videos that make a point quickly and clearly.
Tips for Creating Effective PSAs:
•30 seconds or 60 seconds
•Grab the viewer’s attention early and hold it
•Make your point clearly and concisely
•Offer and propose specific actions your audience can take
•Give your contact information
•Use accurate facts
•Propose behavioral change
Rock Your World, Creative Visions Foundation
HIV (mature audiences)